Forget everything you know about B2B marketing.
I’m about to show you why using the “Swag-Led Outbound Approach” on potential customers isn’t just a nice-to-have—it’s the next big GTM revolution.
In November, I spent $7,500 on cold emails, $10,000 on SEO, $33,000 on LinkedIn ads, and $20,000 on high-quality video.
Then I turned it all off. Why? Because I’m going to invest $25,000/mo in my newest GTM motion.
I’m calling it Swag-Led Outbound (SLO)
Here’s why I’m betting $25K/month on it.
Swag-Led Outbound Playbook
Here’s my 8-step plan:
Step 1: Create the Swag
- Get NoBoringDesign to create the dopest swag ever.
Step 2: Generate Buzz
- Post about it, do a giveaway, and make it go viral.
Step 3: Engage the Community
- Send swag to people who say they’ll post about it.
Step 4: Reward Demos
- Give a hoodie to every single person that takes a demo.
Step 5: Reward Founders
- Send a full swag box to everyone who joins the $10M ARR Club (my private community for startup founders—DM me if you want to join).
Step 6: Event Outreach
- Walk around industry events and hand out cards with QR codes linking to the store, offering coupon codes for t-shirts or hoodies.
Step 7: Targeted Outreach
- Outbound people who we want to look at RB2B with a swag box.
Step 8: Reward UGC Creators
- Send all of our UGC creators a swag box.
Conclusion
I want to invest an irresponsible amount of $$$ getting B2B people our SWAG.
I think it’s going to lead to breakout growth in 2025. It could very well be the future of go-to-market.
And that’s why I’m calling it… “Swag-Led Outbound”.
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