I'm Adam Robinson, founder and CEO of RB2B and Retention.com. I built Retention.com from $0 to $22M ARR in four years with zero funding, and right now my attention is split between go-to-market experiments and building in public. Here's what I'm working on.
Going all in on paid ads for RB2B
I recently spent 48 hours making 20 video ads: selfie ads, case study ads, workflow ads, and competitor comparisons. I'm going all in on paid for RB2B across LinkedIn, Meta, and YouTube. A lot of my thinking here breaks the usual rules. I don't believe in attribution, because I think it forces marketers to focus on the wrong things, and I'm experimenting with what I call swag-led outbound, which I see as the next big shift in B2B go-to-market.
Building in public
I create a lot of content on LinkedIn, and I'm investing heavily in work-in-public content for the RB2B community. That means sharing the real numbers as I go, including the experiments that don't pan out. I even put my AI clone to the test and published the stats. The point is to show the bootstrapped journey as it actually happens, not a cleaned-up version after the fact.
Writing down hard-won founder lessons
Having bootstrapped Robly Email Marketing to an eight-figure exit and built Retention.com without venture capital, I keep coming back to what actually helps founders. Lately I've been writing about the biggest mistakes first-time founders make, the growth blockers that keep companies stuck between $1M and $10M ARR, and what happens when you scale too fast. I also sat down with Sam Parr to talk through the realities of venture capital and founder liquidity, because bootstrapping versus taking funding is a choice I think more founders should make with their eyes open.
Want to talk through any of this? You can find me at RB2B or connect with me on LinkedIn.
Last updated June 2026.